TrueFire,
ArtistWorks,
FaderPro and
JamPlay have joined forces to form TrueFire Studios, an alliance of leading companies in the online music education industry.
Uniting their respective online video lesson libraries, mobile and desktop apps, and patented learning tools, TrueFire and JamPlay now provide music students with unparalleled resources for advancing their musical goals.
Today, TrueFire and JamPlay serve a worldwide community of over three million music students with their instructional video content. While TrueFire and JamPlay websites and brands will remain intact and continue to operate
independently, their alliance under TrueFire Studios facilitates open collaboration of content production, technology development, and marketing programs.
“Using online technologies, intuitive learning platforms, and best-in-class artists, TrueFire Studios is focused on our mission of democratizing music education,” says Brad Wendkos, founder of TrueFire. “We’ll accomplish
this by leveraging the synergy of uniting leading music education companies, offering students the most comprehensive range of music lessons, across all popular instruments, and continuing to develop leading-edge
learning technologies and apps.”
Growth Catalyst Partners (“GCP”) has invested in TrueFire and JamPlay to create TrueFire Studios. GCP is providing additional equity capital in full support of TrueFire Studio’s strategy, which includes further
advancing their patented learning technology platforms, building the world’s preeminent destination for music artists and students, and bringing other complementary online music education companies into the alliance.
“Music instruction is a natural industry to embrace online resources globally. TrueFire and JamPlay are both leaders in leveraging groundbreaking video content and technology to accelerate the shift to online and
mobile video lesson consumption. Together, we now have the largest library of video music lesson content and our combined resources will provide TrueFire Studios with a truly differentiated offering across the
global music instruction industry,” says Scott Peters, Managing Partner of GCP.
Both companies’ success is largely due to the quality of artists and educators that author and present their interactive video curriculum. From GRAMMY award winners to top session players and touring musicians,
their combined faculty of 375 educators features marquee-name artists including Tommy Emmanuel, Larry Carlton, Robben Ford, Pat Martino, Brent Mason, Phil Keaggy, Steve Vai, and Stu Hamm.
“TrueFire Studios’ hub of educator-centric tools help artists hone their educational voice, present their curriculum in a variety of formats, and take advantage of exceptional revenue share opportunities.
Combining forces with TrueFire will expand our resources, artist tools, industry reach, and team of passionate professionals dedicated to providing the most exceptional online learning experience in the music
industry,” says Jeff Booth, Co-Founder of JamPlay. Chris Dawson, Co-Founder of JamPlay added, “We have been fans of TrueFire since they founded the company in 1998. Their educational philosophies,
lesson content, technologies, and faculty of artists are very much aligned with our own. Joining forces with such a respected organization, backed by the pedigree of GCP, creates the synergy needed to create a true market leader.”
Bob Carrigan, an accomplished CEO (previously for both Dun & Bradstreet and IDG Communications) and a long-time banjo and guitar player, is an investor in TrueFire Studios alongside GCP. Bob added, “I’ve been a
lifelong music learner. TrueFire’s and JamPlay’s course libraries present 45,000+ interactive video lessons for guitar, bass, and other stringed instruments, across all genres of music and all levels of play.
Proprietary apps and patented learning platforms present video lessons on all mobile and desktop devices with tab, standard notation, practice jam tracks, progress tracking, and a suite of learning tools for
controlling video, audio, and notation such as looping and slow motion. Other patented platforms allow educators to teach students one-on-one and group instruction anywhere in the world.”
About TrueFire Studios
TrueFire Studios is an alliance of the world’s leading online music education companies. We are passionate about democratizing music education by providing affordable, anytime, anywhere access to best-in-class
artists and the most comprehensive music lesson library on the planet, across all major instrument categories. We provide exceptional revenue-share opportunities for educators while preserving artist-led music
education for future generations.
For more information, visit
www.truefirestudios.com,
www.truefire.com,
www.jamplay.com.
About Growth Catalyst Partners
Growth Catalyst Partners is a lower middle-market private equity firm focused on information, marketing, and tech-enabled services businesses. GCP’s strategy involves targeting growth segments of industries
and identifying market-leading companies with breakout potential. GCP partners with top executives within those industries and provides capital and expertise to the incumbent management teams of the
targeted businesses. GCP was founded by veteran private equity investor Jim TenBroek and leading investment banker Scott Peters, who have led hundreds of transactions and successful investments in
services businesses for over 20 years. For more information, visit www.growthcatalystpartners.com.
Lessons Questions
Common questions about our lessons.
How many lessons can I watch?
You can watch as many as you can handle! There are no charges for watching a lesson multiple times, and all lessons are included with your membership.
What comes with a lesson?
Each lesson we offer streams in a variety of qualities (from 360p all the way to 1080p and 4k for newer lessons), and comes with full lesson supplemental material (tabs, chord charts, backing tracks where necessary). Additionally, our lesson player offers the following features: (1) Slow Motion Replay, (2) A/B Looping, (3) Video Bookmarks to Save Position and (4) Automatic Progress Tracking.
Can I watch the Lessons anytime?
Absolutely! You can view any of our lessons any time of the day, any day of the week, 24/7. You can also view any lesson as many times as you want. There are zero restrictions on how many times you are allowed to view any of our lessons. You can watch every lesson from every single teacher on our site if you have 0 hours of free time!
Do you ever add new lessons?
We take pride in being the most active publisher of video guitar lessons on the web. Having 3 studios located across the United States, we typically film, edit and publish 5 new lessons each and every week.JamPlay will never be complete and will always be receiving updates in the form of new instructors and new lessons so that you can rest assured there will always be something new to learn.
Guitar Questions
Common questions about our lessons.
Can I contact a teacher with a question?
Absolutely, there are multiple ways to interact with our teachers. First, we have Live, Interactive Q&A every day with full interactive chat and webcam-to-webcam capabilities. Next, we have Live Courses just about every week, which allows for full interaction. And finally, you can ask a teacher a question about any lesson at JamPlay and get a response! All of these are 100% free, and included with your membership.
Are artist Master Classes included?
Yes sir! Your membership includes all lessons, from all teachers since the day we founded JamPlay (over 10 years ago). This includes all song lessons, artist series lessons, live courses and more.
Are the Apps an extra charge?
No. The apps will allow you to login to your JamPlay Membership and view all the lessons we have to offer while on the go. The apps are free to download, but you need a paid, active JamPlay membership to view our lessons.
Do I need anything special to watch your videos?
The only thing you need to enjoy the JamPlay guitar learning experience is a computer and internet connection. To watch our Super High & 720p videos, you will need high speed internet. If you have a slower connection, there's no need to worry. Our system makes lower resolution / bitrate videos available.
Will JamPlay work on a Mac or mobile device?
JamPlay is compatible with Macs, iPads, iPhones, iPods, and most Android phones, Blackberry phones, and PCs. The only exceptions are flashed-base objects. These include, but are not limited to, our games and live chat.